Running Eagle

The work

Brand

The brands people obsess over aren’t bought — they’re joined. Self-expression, aspiration, belonging. We start with the audit — brand, ops, and culture simultaneously — because they don’t separate. What we uncover determines where the work starts. Purpose, principles, promise. Position, voice, identity, and the Brand Bible. Decks and websites when the brand is ready.

Ops

Every business problem is a problem of people, math, or culture — usually more than one. The Ops practice names which and does something about it. Assess articulates what’s wrong. Transform restructures around a new direction. Grow builds the infrastructure for what’s next. Most engagements touch more than one.

Commerce

Commerce advisory rooted in operator experience. From zero to shelf, and zero to scale. The work starts with the audience — finding communities before they’re legible to the market, building products that earn devotion. Audience strategy, product development, DTC and CPG, distribution, and creator commerce.

These practices are distinct but not siloed. The work almost always touches all three.

Principles

01Every brand is a story. Every story is about survival.
02Great brands fulfill self-expression, aspiration, and belonging.
03Brand, strategy, ops, and leadership are one conversation.
04Alignment is everything.
05Decide and iterate constantly. Be directionally correct.

ACTIVE & PAST WoRk

Legendary HeauxT’s own brand — and the clearest expression of the methodology. A research and writing platform dedicated to the women history has dismissed as hysterical, outspoken, or simply inappropriate. Built from scratch: identity, editorial voice, content architecture, digital presence, and a commerce layer that makes the work self-sustaining. The credential behind the credential.
BrandContentCommerce
W*nderFounded and launched a functional CBD beverage brand in 7 months from concept to market — in a category with no regulatory playbook, no established distribution path, and no room for delay. Built DTC infrastructure and 8-state distribution through beverage-alcohol partners. $5M+ in total sales with consistent year-over-year growth. Beverage Digest Award finalist. Now relaunching as a Hemp D9 fizzy tablet — a novel form factor built for bioavailability and portability.
BrandCommerce
GothamStepped in as COO/CFO for New York’s luxury cannabis retail concept at one location and built the infrastructure, team, and brand standards to scale to four. Developed the differentiation strategy — non-cannabis branded products, fashion collaborations, experiential programming. Turnaround to growth, with a brand that could hold the weight of the expansion.
BrandOps
LookHUMANInherited a business losing over $1M per month and turned it to positive EBITDA in nine months. Built the team from 50 to 400+, restructured the product portfolio, and executed a distribution strategy that drove 700% growth in 2018 — reaching the top 50 independent craft breweries in the country. Then launched the DogHouse Hotel, the world’s first brewery hotel, named by Time as one of the 100 Greatest Places on Earth.
BrandOpsCommerce
BrewDogThe insight was simple and nobody had acted on it: mainstream culture was leaving entire communities unaddressed. Built a proprietary tool to track cult formation and content velocity on Tumblr — identifying underserved audiences before they were legible to the market. Cat ladies, introverts, alien believers, the gays. Built exceptional design to meet them. $100M+ in lifetime sales.
BrandCommerce
REVOLTREVOLT had the cultural capital, the creators, and the reach. The gap was a system to turn that influence into owned, durable enterprise value. Built REVOLT Commerce from scratch as a new strategic pillar — operating philosophy, creator opportunity framework, content-to-commerce analysis, and brand architecture for a repeatable, creator-owned product engine.
BrandOpsCommerce

About

T
Robinson

The presenting problem is rarely the real one. I’ve watched founders spend real money executing strategies built on the wrong diagnosis — and the results are exactly what you’d expect.

So we start with an audit. Not because process matters for its own sake, but because you can’t fix what you haven’t found. Brand, ops, leadership, market. We find where the belief breaks down, where alignment is missing, where the story and the operation have come apart.

Almost every business problem is solvable. Companies run out of will, or people, or capital, or gumption — sometimes all four at once. The audit finds which one. That distinction matters because each has a different solution and a very different cost.

Founders and operators at the moments that define what a business becomes. Startup, scale-up, turnaround, unfuck. Primarily across CPG, cannabis, and technology.

Contact

Let's talk.

If you think we should talk, reach out. If you're not sure, the audit will tell us both.

hello@runningeagle.co

Advisory at themoments that define what yourbusiness becomes

TRobinson

Let's talk.

Advisory at the
moments that
define what your
business becomes

T
Robinson